Research conducted in 2014 had shown that 15% of those surveyed were open to digital. By 2018 this had increased to 82%.

Recognising that providing online services was radically different from the traditional face-to-face approach, and that specialised technical and digital expertise needed its own dedicated environment, a new business was created.

In 2018, Footprint was born. Our focus was on improving financial literacy and helping change the perception that Wills are about retirement. Our aim is that in turn this will drive a behaviour change that results in more people getting their Wills earlier in life.

The Footprint experience was designed to meet the growing needs and expectations of those who prefer to connect via digital channels, look for products and services that provide a lifetime of value, and want to engage with companies that believe in giving back.

With a tricky topic at hand, we decided to take a different approach by sticking to our core value of keeping it real and making this challenging topic light-hearted and easy to understand.

So here we are, disrupting the world of estate planning. Not only is our style unique but so are many of our products. We are the first to introduce subscription packages, which we know at first may make you raise an eyebrow, but once you understand what is really involved in estate planning, subscription becomes a no-brainer.

Today, we continue to work hard to bust common misconceptions about what happens to your stuff when you pass away.